DDB Mudra to rebrand Maatra

Mumbai: Following close on the heels of shopper marketing specialist TracyLocke and brand consultancy Interbrand, a third specialised offering from the Omnicom group comes to India via DDB Mudra – Gutenberg Networks. Maatra, a company that exists within DDB Mudra will be rebranded Gutenberg Networks India.

According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group to hive off the functions usually performed by an in-house studio into a separate successful brand.

It’s offering includes premedia services, translation, website localisation and film adaptation. Maatra’s offerings synch well with those of Gutenberg Networks, which has 1,200 employees globally and counts Philips, Pepsico Tropicana and Volkswagen among its clients.