Contract Advertising bags Tango Media Biz

MUMBAI: Contract Advertising has bagged the account of Sandeep Goyal‘s Tango Media, a technology driven company that aims to marry television commercials and content with mobile phones.

ET had in June reported that with Goyal’s five-year noncompete clause coming to an end with Dentsu, Tango Media was the first step towards his return to advertising business Goyal has spent about Rs 100 crore in setting up the new com pany, which has earmarked Rs 40-50 crore for advertising. Contract Advertising, part o the WPP group, will take charge of Tango Media’s cre ative requirements, while The Mob, a new agency set up Chra neeta Mann and Nitin Suri will handle the design and digi tal mandate. Tango Media is still scouting for a media agen cy and is likely to sign one soon.