Owned by cricketing legend Sachin Tendulkar, who is also the brand ambassador for Oxigen, the Kerala-based club will compete in the 11-weeks long Indian Super League (ISL).
The franchise finished runners-up in the inaugural ISL season last year.
“With the launch of ISL, the Indian football landscape has received a major boost to the popularity of the game, global exposure and encouragement to players and aspirant youngsters,” Oxigen Services founder and MD Pramod Saxena said.
Through the partnership with Tendulkar’s Kerala Blasters FC, Oxigen is looking to leverage this exposure while at the same time supporting the rise of the Indian football fraternity, he added.
“Sports is a great medium to carry our message to a wider cross section of our young population which will drive the digital revolution including mobile wallets usage in a big way,” he further said.
Speaking on the association, Tendulkar said,”I welcome Oxigen Wallet‘s association with Kerala Blasters as the Official Payment Partner for Season 2 of the Indian Super League.”
Oxigen has also sponsored the South African T20 team in India. It has a retail footprint of 2 lakh outlets, processed over two billion transactions till date and has a customer base of over 150 million.