Korn Ferry moves to unified brand

MUMBAI: Leading global executive search and organizational consulting firm Korn Ferry is moving to one brand – Korn Ferry – as the next step in the firm’s transformation, the company said in a press release.

Korn Ferry will be sunsetting its legacy brands to achieve a more unified approach to the marketplace, the release said. This new strategy highlights the firm’s commitment and expertise to offer robust, integrated solutions that reflect the entirety of clients’ talent and organizational needs.

“The move brings together the collective power of Korn Ferry, the enterprise – rather than inpidual lines of business, or distinct parts,” the release said.

“This move is all about our clients. We are further unifying our firm – from our talent and solutions to our data and insights – and bringing this expertise together to help our clients and their people exceed their potential,” said Navnit Singh, chairman & country head, Korn Ferry India. “We’re never more powerful than when we come together as one firm,” he added.

As part of the one brand alignment, the firm will face the market as Korn Ferry, with a more solutions and industries-orientation, through the core offerings – Executive Search; Advisory (formerly branded as Hay Group) and RPO and Professional Search (formerly branded as Futurestep).

“Korn Ferry offers a unique value proposition. Today, the challenge for any leader is harmonizing strategy with talent. And, that is what we’re building – a firm that has the unique expertise to synchronize our clients’ strategies and talent to help them drive superior performance,” said Singh.