Magicbricks.com signs up as associate sponsors for IPL-8

NEW DELHI: Home listing portal Magicbricks.com has signed a deal with Indian Premier League (IPL) as their associate sponsors for the eighth season starting April 8.

The association with IPL is a part of the company’s strategy to connect with its existing as well as prospective target audience on a nationwide juncture. The company is looking at this platform to maximize visibility and build brand preference, the company said in a statement.

Manisha Rana, Head of Marketing, Magicbricks.com, said, “IPL is one of the biggest sports festival and is every advertiser’s delight. The association is an Endeavour to reach out to maximum end users across the country using association with IPL this season.”

Disclosing the company plans to leverage IPL, Rana said, “Our new campaign leverages this platform in two strategic ways – the story of our protagonist’s is centered on the viewing of the matches. Secondly, we are launching a campaign with a 15 second ad format only to maximize media presence. Teasers to our campaign are already out and the main campaign goes live in IPL.”