IPM India Wholesale Trading is a joint venture between Philip Morris Brands Sarl of Switzerland, Godfrey Phillips India and K.K. Modi Investment & Financial Services. As a wholesale trader, the company’s activities are focused on fostering the sale of GPI-manufactured Marlboro cigarettes to retailers.
As per a media release, Reisch has over 25 years of experience across four continents with Philip Morris International. He said he will focus on developing the smoke free products market in India.
“For long I have wished to work in India, not just for its history, culture and beauty but also for its position of priority in the global economic and business order… Around the world, PMI is leading the change towards a smoke-free future where one day cigarettes will be a thing of the past. Smoke free products are scientifically proven to be less risky than continued smoking and I believe that the over 100 million smokers in India should have regulated access to these better alternatives,” said Reisch.
“It will be one of my endeavors to work with all concerned stakeholders to build acceptance for products that reduce the harm from continued smoking,” he added.
Prior to joining IPM, Reisch has served as the managing director of Philip Morris Pakistan. He has worked as sales director in Philippines, Mexico, Brazil and, earlier, as managing director of Philip Morris in Indonesia.