Man behind ‘Make in India’ ad quits Wieden+Kennedy

By Pritha Dasgupta

MUMBAI: The creator of the Make in India and IndiGo airline ad campaigns, Sunil V, has quit Wieden+Kennedy Delhi, where he was executive creative director. He is launching his own venture outside advertising and marketing.

Mohit Jayal, director at Wieden+Kennedy, Delhi, has also quit the agency to join Sunil as his partner in the new venture. Patrick Cahill has relocated from W+K New York as managing director of India operations.

“My idea about advertising is not about the song and dance and I believe it is an industry for young people,” said Sunil, who has spent more than 25 years in the business. He launched his own agency A in 2004, after working with Ogilvy & Mather and McCann Erickson, and merged it with W+K in 2007 when he brought the international agency to India. “I think we have done what we could in advertising and now I have lost interest,” said Sunil, who had a profit-sharing arrangement with W+K. But he will continue to work with the government’s Department of Industrial Policy & Promotion (DIPP) as a consultant to handle the Make in India campaign. On the other hand, W+K has been struggling to find Sunil’s replacement and has now stationed Cahill in India. He has worked with international agencies like BMF, Arnold Worldwide and Holden Special Vehicles, and has nearly 15 years of experience in advertising and marketing.

“We interviewed several people but none of them worked out as we needed certain kind of people with certain kind of sensibilities to work with W+K. And so finally we had to bring somebody from abroad as this recruitment and replacement process was stalling my future plans,” Sunil said.

While Sunil is completely moving out of advertising and marketing, design work will remain a part of his new venture. “We are doing a project in Jodhpur on urban regeneration and we are rebuilding a 2-kilometre space,” he said without pulging details of his new company. For now, he is busy with the upcoming Make in India week in Mumbai in February.