AppsFlyer is a mobile advertising measurement platform with clients like Facebook, Google, Twitter,
“AppsFlyer will invest the funds in R&D to accelerate development of its product offerings, including new tools to help marketers measure the impact of their advertising, marketing and re-targeting campaigns,” it said in a statement.
The firm will also expand its international growth by opening new offices throughout the world to complement existing offices in San Francisco, Tel Aviv and Beijing, it added.
Additionally, AppsFlyer will invest in its knowledge centre to provide key insights and education that help the industry understand the rapidly evolving mobile advertising landscape.
According to market research firm eMarketer, the global mobile ad spend is expected to hit $64 billion this year and reach$158 billion by 2018.