After kicking things off with a Grand Prix and a gold for TBWA, relatively few of India’s shortlisted entries yielded metal on day two of the Cannes Lio ns Festival.
Creativeland Asia and Grey nevertheless managed to ensure all shortlisted campaigns in Outdoor brought home metal. The agencies won bronze for their work on Mercedes Benz and Mahindra Rise, respectively. McCann Worldgroup bagged a Bronze for Harpic in Print & Publishing.
There’s still a lot to be optimistic about, keeping the spirits of the Indian team at the Cannes Lions festival buoyant and the cheer squad back home, enthused.
In Film Craft, India has six shortlists. These include the ‘A Salaam to Kalam’ created by J Walter Thompson to announce the Times Spark scholarship, an initiative by The Times of India. Three shortlists go to The Story of Kaveri for ReforestIndia.in created by Early Man Films. An ad for MP tourism by Ogilvy rounds out the list with two shortlists.
All four shortlisted entries in Industry Craft are for Mercedes Benz, created by Creativeland Asia.
In Brand Experience and Activation, DDB Mudra bags a couple of shortlists for Stayfree; and FCB India and Ogilvy get one each for The Times of India (Sindoor Khela), and for Vodafone.
India makes its debut in Entertainment Lions for Music, with DDB Mudra scoring two shortlists for Puma. McCann has bagged a couple of shortlists in the recently launched Creative Ecommerce category for Paytm.