ASCI’s portal to help consumers get complaints resolved sooner

NEW DELHI: Advertising industry watchdog ASCI has introduced complaint and monitoring service (OCMS) features on its newly designed website to help consumers get speedy resolution of cases.

The website is contemporary in design and would offer user-friendly browsing experience, Advertising Standards Council of India (ASCI) said in a statement.

Now consumers can lodge complaints by logging on to or through its Facebook page. Also, they will have option to register complaints by sending e-mail or by toll-free telephone or regular post.

ASCI Chairman Arvind Sharma said: “The new website through its attractive yet simple construct makes it easier for consumers, activists, regulators and industry members to actively participate in ASCI’s advertising self-regulation process.”

Now a complainant would receive a tracking number which will help them track the exact status of his/her complaint on the new ASCI website. Moreover, complainant would also receive regular updates on the status of their complaints through e-mail or SMS.