Furniture maker Ikea loses brand battle to Aikya Global

NEW DELHI: A Delhi district court ruled in favour of Bengaluru-based event management and brand consultancy Aikya Global after furniture maker Ikea sought to prohibit the company from conducting business under a phonetically similar name. The Swedish multinational had filed a legal notice against the company in 2013.

This was among the legal actions Ikea had taken against more than two dozen small businesses across India with similar sounding names. They included salon chains and HR consultancies. “The word Aikya was coupled with ‘global’, which denotes that the defendant wants to bring all global entities under one roof and provide efficient services,” the court said, adding that the names are pronounced differently. The court also noted that the goods and services offered by the two differed and there was no likelihood of any confusion between the two.

There was no response to an email query sent to Ikea’s head quarters. Aikya Global’s founder Krishna B Mari yanka declined to comment.

Ikea had initially appointed law firm KG Bansal & Co. Associates to seek injunctions against a dozen against a dozen or so companies. It later changed its counsel to Noida-based Fidus Law Chambers, which is currently handling the cases.

The government last year cleared Ikea’s proposal to invest . 10,500 crore in India to open local stores.